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Hey there, I just realized (I know; it’s been 8 years; sometimes I’m a little slow on the uptake) that even though each of you has come to see me for a specific reason, you might not know about all the other specific reasons people try Rolfing.  So, in an effort to address that, I’m going to be highlighting clients and having them tell their stories.  Hopefully you’ll find it as interesting as I do!  And if you’d like to tell your story, I’d love to hear it and share it if you’re willing!

Now, without further ado, I’d like to introduce you to Beth Angel.  Here’s what she has to say about her experience going through the 10-series with me:

I could write about Rolfing, my experiences with Rolfing, and my outcomes with Rolfing.  However, if you have made it this far, I think you have read enough about Rolfing to make a decision if it is for you or not. Instead, I’ll spend my time explaining why Rolfing with Theresa was my best decision.

I came to Theresa after seeing two other Rolfers.  I already knew that Rolfing was for me; research on the body and the impact Rolfing sessions could have on posture, pain management, and injuries had made my decision.  My previous Roflers had been good at the technique, but the connection wasn’t there.  I couldn’t see spending 10 sessions with those individuals, so I kept on looking. My first day with Theresa was a breath of fresh air. I told her what I didn’t want from my Rolfer, and then rambled away on what I was looking to accomplish with Rolfing.  My thoughts were not focused, so I just rambled and Theresa began working.

Throughout my time with Theresa, I became more aware of my body and my ability to explain what was going on within my body.  Theresa listened, pointed out things when appropriate, and educated whenever she could. She remained calm and kind when I came into a session with tears coming down my face, and she was always up for a random discussion on whatever I decided to ramble on about that day.

Throughout my 10-series, I worked on minimizing the pain in my right shoulder from a repetitive motion injury and better posture to fix my habit of locking my knees.  Theresa and I worked on so many other things, and I am beyond thankful I took the time to find the right person.  Rolfing is an amazing experience that will open your eyes to your habits, your body, and the impact they have on each other.  Do not entrust just anyone with the ability to Rolf, pick someone that will listen and educate you so the impact of this practice will be long-lasting. For me that was Theresa, and I truly believe she will be that person for anyone that is willing to give Rolfing a shot.

Alright.  It’s all about me today.  Sorry.  But not sorry, ’cause it could be all about you, too.

Here’s the deal.  I’m looking to update some of my marketing and promotion materials.  Get some higher quality videos up on my website and get some before and after pics.  You know what I’m talking about.  Here’s where you come in.  I’m looking for two people to be models for said materials.  I need one person to go through the standard Rolfing 10-series, and one person to go through a less-traditional non-formulaic 5-series.

This is what you get for your time and willingness:
Better posture (Yay!)
Less pain (Whoo-hoo!)
33% off your sessions so they’re $80 instead of $120.  That’s a savings of $200 for 5 sessions or $400 for the 10-series.
My best work, ’cause I’ll be showing off for the camera
To be famous (at least for a moment on my website and in my promo materials)

This is what would be required of you:
You must commit to all 5 or 10 sessions, at my Denver office, to be completed in a minimum of 5 or 10 weeks respectively and a maximum of 6 months.
You must be able to start your 5 or 10 series by February 5th.
If you’re interested in the 10-series, you can’t have had a 10-series in the last 5 years.
You must be willing to be photographed in your underwear (or short shorts and a sports bra/tank top).
You must be willing to have those photographs used on the interwebs and in my promotional materials.
You must be willing to be video taped during all 5 sessions or the whole 10-series.
You must have the same willingness for those videos to be used on the intertubes and in promo stuff.

So, what do you say?  Are you interested, SassyPants?  Or do you know someone who might be interested?  Shoot me an email with why you’re interested and when you would be willing to get started we’ll go from there.  If you have any questions, let me know those, too and I’ll get back to you asap.

Yay!  Videos!  Yay 10-series!  Yay 5-series!  Yay photos!  Yay!

Housekeeping stuff:

Demo Day is tomorrow (January 16th) and there are only a couple spots left if you or someone else wants to give this Rolfing/SourcePoint thing a try.  $10 for 30 minutes.  New clients only.

I’m now open on Fridays in Denver.  How exciting!

 

I feel like I wrote this article already.  But when I went searching through the archives, I couldn’t find it.  Maybe I’ve just explained it so many times that it feels like I’ve written this article.  Or maybe I did write it, but I titled it something like “Plantar Fasciitis,” which makes no sense whatsoever, but it could’ve happened, I’m not going to lie.  Regardless, I’m going to write this article now.

Here’s my thing about referrals:  I love referrals.  Duh.  What business owner doesn’t?  I love referrals not just in a referrals-mean-more-clients-which-is-good-for-my-business sort of way, although that’s true.  There’s also the aspect of referrals-mean-I-get-to-help-more-people-live-their-lives-without-pain, which is awesome.  But really, the number one reason I love referrals is that people who come to me through a referral already know what they’re signing up for, at least to some degree.

I do my best on my website and on the blog and on the phone to prepare new clients for what they’re getting into when they come in for a session.  But there’s something about having a friend explain to you what it was like for them that helps people understand it all better than I can ever seem to achieve.  Which is great, ’cause a session with me can be pretty intense or weird or overwhelming (or all of the above) as it is; nobody needs the added factor of surprise.  So for the lack-of-surprise factor, I love referrals.

That being said, I don’t have a referral rewards program.  You know; send 3 friends, get a free session.  Or for every person you refer, you get $10 off your next session.  Trust me, I’ve thought about it.  I think about it often, in fact.  The number one reason I haven’t instituted a referral rewards program is privacy.

Here’s a hypothetical story.  (I do have a sister named Anna and she does have a friend named Gina, but I’ve never seen Gina as a client, and if I had, I’d never tell you about it, I promise.)  Let’s say that my sister Anna refers her friend Gina to come see me.  Great!  Gina comes to see me, and while we’re going over her initial intake, we come across the vey embarrassing problem she’s been having with incontinence lately.  This is something we can work with and try to resolve with Rolfing.  Hooray!  But then Anna comes back to see me, and she gets $10 off her session.  If she referred 20 people to come see me, this wouldn’t be a big deal.  But I don’t know how many people she referred to me.  All I know is that one came in.  Maybe Gina is the only person Anna’s told about me.  In which case, it would be very easy for Anna to deduce, from her reduced price session, that Gina has come in for a session with me.

This is where it gets tricky.  All of a sudden, client confidentiality is out the window.  I haven’t expressly told Anna, or anyone else, that Gina has come in for a session, but Anna knows, regardless.  And next time Anna and Gina are hanging out, Anna might casually mention to Gina, “So you went and got Rolfed by Theresa, huh?”  Now Gina may not know that Anna deduced this simply from getting $10 off her session.  She might instead assume that Anna and I were out at a bar and I started talking about the session I had with Gina.  She may also assume that in this conversation I let it slip that Gina’s been dealing with incontinence.  All of a sudden Gina is mortified, and will never trust me again.

Not okay.  Big fat not okay.  Capital ‘N,’ capital ‘O,’ Not Okay.

And so, even though I never expressly told anyone that Gina came to see me, nor any details of her session with me, Gina feels her trust has been betrayed.  And I never, ever, ever want you or any client to feel that way.  I am very careful to keep the identities of my clients private and the details of their sessions private.  Yes, there are HIPPA laws around this, and I respect those laws, but there’s more to it than what the laws dictate.  I want your sessions to feel safe.  I want them to be a place where you can relax and lay it all down, whatever it is that you’ve been carrying.  And I don’t want you to worry that it’s going to get back to your friends if they come in and see me as well, or if I see them while I’m walking around Wash Park.  Which is why I will guard your privacy with the utmost care, and also why I don’t and won’t have a referral rewards program.

Also, I want you to send people my way because you think they would benefit from a session with me, not because you’re trying to get cheap sessions for yourself.  That’s just a personal pride thing.  And lastly, referral reward programs feel a little like pyramid schemes to me and pyramid schemes feel skeazy.  I don’t like skeazy, even if it’s a cool word.

But I love referrals.  Really.  Like a whole bunch.  Thank you so, so much for each and every person you send my way.  It really is an honor that you trust me with the people you care about.  Thank you.

Just in case you didn’t know, the next Demo Day is tomorrow.  And if you don’t know what Demo Day is, let me break it down for you.  30 minute trial sessions.  $10.  At my Denver office at 662 Grant St., on the second floor.  New clients only.  Happens once a month (I’ve decided to keep them around, so no worries).  That’s all there is to it.  New clients can schedule with me via phone at 303-261-2568, or via email at t.zordan@gmail.com.

This particular Demo Day is almost all full.   The earliest time I have available is 4:30 in the afternoon, if that gives you any indication.  So, if you have any friends or family who want to get in, tell ‘em to get on it.  And, as usual, if you know someone who’s ready for a full length session, you can always grab them a referral card when you’re in the office so they can get half off their first visit.

Send those hurtin’ people my way so they can get to enjoying this beautiful weather!

I’m hosting a Demo Day!

What is a Demo Day? It’s a day full of demonstrations, of course!  I tried this about a month ago with some close friends and family and it went so well that I’m going to try and make it a regular thing.  Let me tell you how it works.  People come in to my office and get a 20-minute taster session for $10.  It’s like the Taste of Colorado, but without the face painting, or the bands, or the crowds, or the food…okay, it’s nothing like the Taste of Colorado.  But for those who have never experienced what I do, it’s a great way to sample it, without committing to a 90-minute session.  They get a little Rolfing, a little SourcePoint, a little Theresa-love and then go on their merry way.

Who can participate in Demo Day?  Anyone who’s never been a client of mine is welcome to participate in Demo Day.  Friends, enemies, your mom, your newborn (although their taste would be free), your favorite guy at the pizza place down the block, as long as they’re new to my office.

When is Demo Day?  Wednesday, August 31st (of this year, not 2012, in case you were confused); a week from tomorrow.  There are 19 spots total, and like I said, last time it was a huge hit (all spots were taken).

Where is Demo Day?  At my Denver office, 662 Grant St., on the second floor.

How would one go about scheduling a demo on Demo Day?  I’m so glad you asked.  That person should give me a call at 303-261-2568 (better, faster, easier), or shoot me an email at t.zordan@gmail.com (worse, slower, and harder, but hey, if that’s what works for you, I get it) and mention their interest in Demo Day.

Yay hooray for Demo Day!  I’m super duper excited to try this again!  Thanks in advance for your help in spreading the word.